Our fun, challenging culture distinguishes us as much as our delicious ice cream. To sustain the high level of excellence in our products and work environment, we’ve developed what we call The Grooves. These are our guiding principles and they breathe life into our "I Can Make a Difference" philosophy. We believe The Grooves are also why we’ve grown into a $2 billion company with more than 7,000 employees.


Respect for the Individual
  • Treat people with respect and dignity
  • Trust people to do the right thing
  • Support efforts to maintain work-life balance
Teamwork
  • Perform as individuals but win as a team
  • Collaborate cross-functionally
  • Engage all stakeholders in achieving desired outcomes
Alignment
  • Align Company, Function, Team, and Personal priorities to achieve business goals
  • Support our frontline in successfully serving customers and consumers
  • Ensure accountability for results at every level
Passion for Results
  • Do what you say you are going to do
  • Exceed your goals; take personal accountability and ownership for results
  • Execute flawlessly-continuously improve
Win in the Marketplace
  • Delight our customers and consumers
  • Drive category leadership and reinvention
  • Be first to capitalize on market opportunities
People Involvement
  • Inspire and develop people-every leader's role
  • Engage every employee's heart and mind to win
  • Ensure people have the tools and resources to perform
Face-to-Face Communication
  • Provide honest and direct communication
  • Be transparent; no hidden agendas
  • Seek and maintain openness to others ideas and opinions
Hoopla
  • Recognize individuals and teams for doing spectacular work
  • Celebrate exceptional results
  • Take care to make Hoopla personal


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